Graphis press (Herdeg era: 1944-1986)

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1944: Creation by Dr. Walter Amstutz and Walter Herdeg, in Zurich, Switzerland.

1952: Amstutz & Herdeg published the first Graphis Annual. Herdeg is invited into AIGA.

1964: Following a split from Dr. Walter Amstutz, Walter Herdeg officially become the sole publisher of Graphis.

1966: Photo Graphis Annual

1973: Graphis Posters

1986: Herdeg decided to retire and awarded the AIGA Medal. Shortly after B. Martin Pedersen was given the opportunity to purchase Graphis.

Various books were also published from time to time:

• Graphis Packaging (5 volumes by Herdeg)
• Graphis Windows display (2 volumes)
• Graphis Archigraphia (1 volume)
• Graphis Diagrams (1 volume by Herdeg)
• Children’s Book Illustration (3 volumes)
• Graphis Covers
• Graphis Ephemera

Graphis Press seems to be quite influenced by another swiss concurent Publicité, published since 1943 by Maurice Collet. This Geneva based publisher was giving some great direction, later followed by Herdeg.

For example Collet was publishing in 1947 an issue about Window display follow in 1951 by Herdeg. Collet published annual since 1943, Herdeg since 1952, the first Packaging issue was in 1947, Herdeg first Graphis packaging in 1959. Photography: 1949 versus 1966 for Graphis.

Most of the profesionnal magazine after the WWII were published in multi-language: german, french and english. This allow an international distribution for what was at this time a limited market. Herdeg best talent was probably the staff around him: many articles were written by  worldwide recognized designers such as Hans Neuburg, Josef Müller-Brockmann, Yusaku Kamekura, Victor Vasarely, FHK Henrion, Franco Grigniani among others.

Graphis can be considered as an ideal medium for spreading the modernism swiss style into many european and american countries. The mix between cultural and commercial art was always well balanced. Also the mix between pure graphic design pratice and traditionnal illustration art is one of the main caracteristics of the magazine: remember that before WWII, most of the graphic design job were produced by painter or artists, so the illustrators and the graphic designers are both the main artists producing fine designs for posters, books covers and advertisings.

My personnal collection is composed of 83 issues, mostly around issue 105 to issue 195, and by 15 graphis annuals (2 from the 1950′ – 4 from the 1960′ – 8 from the 1970′ – 1 from the 1980′).

Graphis website
Graphis magazine archives

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