GRAPHIS ANNUAL 73-74
1974
Graphis press, Zurich
Editor: Walter Herdeg
232 pages
785 black & white and color examples
First edition
Text and captions in English, German and French
Hardcover with dustjacket
Foreword by Lou Dorfsman
9 x 12 inches
Contents:
- Advertisements
- Annual Reports
- Book Covers
- Booklets
- Calendars
- Film Advertising
- House Organs
- Indexes
- Letterheads
- Magazine covers
- Magazine illustrations
- Newspaper illustrations
- Packaging
- Paperbacks
- Record covers
- Television
- Trade marks
Designers represented in this volume were the leading practitioners of the era and include: Saul Bass, Herbert Bayer, Walter Bernard, Walter Breker, Ivan Chermayeff, Seymour Chwast, Roman Cieslewicz, Jack Davis, Paul Davis, Etienne Delessert, Lou Dorfsman, Tom Eckersley, Heinz Edelmann, Colin Forbes, Robert Frank, Thomas Geismar, Milton Glaser, Edward Gorey, Walter Grieder, Brad Holland, Olaf Leu, Herb Lubalin, Tomoko Miho, Tadashi Ohashi, Celestino Piatti, Paul Rand, Ronald Searle, Ralph Steadman, Saul Steinberg, Tomi Ungerer, Massimo Vignelli, Kurt Wirth, Richard Saul Wurman, and Tadanori Yokoo among many many others.
Text by Modernism 101.
Graphis, during the first years of the 1970’s were one of the giant of graphic design publication. The International style, or Swiss Style was now, known all over the world. This annual deals with pieces of modernism design, but done with a colorfull touch of american fantasy. On another hand, illustration gain a more technic approach with the help of airbrush and subculture imagery (Pushpin Studio could be considered as the main starting point of this new beginning in a new aesthetic). It’s always good to see this decade fading from the quiet modernism dream into a more savage 1970 decade.
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